Turkel Schwartz & Partners Launches Web Site To Educate Parents And Children About Predatory Abduction.

MIAMI, April 29 /PRNewswire/ -- Turkel Schwartz & Partners (TSP), along with Don and Claudine Ryce, has created a comprehensive web site to provide educational information about predatory abduction to parents and children, law enforcement, non-profit organizations and media. The site will also promote the services of the Jimmy Ryce Center For Victims Of Predatory Abduction.

The Jimmy Ryce Center, named for the nine year old South Florida boy who was kidnapped and murdered in September 1995, was established to increase public awareness of predatory abductions, provide counsel and support for parents of abducted children, and help improve coordination among State missing children organizations.

"The goal of the site is to educate kids and parents about predatory abduction and to inform authorities of the benefits of The Jimmy Ryce Florida Bloodhound Network," said Philip Schwartz, president of Turkel Schwartz & Partners and member of the Advisory Board of the Jimmy Ryce Center.

Don Ryce said, "We entrusted the creation of this important site to Turkel Schwartz & Partners because of a unique combination of the quality of their work, their level of technical competence and their dedication to the project. It's obvious that this was something they believed in, and they were committed to making it happen."

TSP is no stranger to interactive media. The agency has created award- winning CD ROMs for the Peabody Hotel Group, TAM Travel and El Salvador's Economic Development. Besides its own web site, which has been online since 1995, TSP has developed sites for Noven Pharmaceuticals, Peabody, and Gulf Shores Alabama, in addition to the Jimmy Ryce Center. Internet advertising planning and placement are done in-house, including successful programs for clients like mortgage.com and the Greater Miami Convention & Visitors Bureau.

Founded in 1983, Turkel Schwartz & Partners (TSP) specializes in comprehensive brand management through traditional and non-traditional advertising media. The agency has achieved national recognition for its creation of "Brain Darts" -- simple, compelling, powerful communications that break through the clutter of today's busy advertising environments and build desire. TSP's clients include Discovery Networks Latin America (Discovery Channel, Animal Planet, Discovery Kids and People + Arts), Greater Miami Convention & Visitors Bureau, The Jimmy Ryce Center, Noven Pharmaceuticals, Partnership For a Drug-Free America - Miami Coalition, The Peabody Hotel Group and Visual Data Corporation.